New PDF release: ProBlogger’s Guide to Blogging for Your Business

By Mark Hayward

As a company proprietor you don’t have the time to take the trial and blunder method, you wish aid from anyone who’s performed all of it prior to and will provide help to construct a winning weblog to your company, correct from the start.

In this 143 web page book, enterprise proprietor, activist, and running a blog trainer Mark Hayward publications you thru making a profitable on-line presence on your business.

Take the Guesswork out of Blogging
ProBlogger’s consultant to running a blog in your company takes the guesswork into bankruptcy running a blog and it’s excellent for you in case you are:

time-poor: you don’t have time for guesswork and dead-ends
action-oriented: you need to do, now not read
concentrated: you realize that construction a enterprise web publication will take time
astute: you’re no longer searching for get-rich-quick gimmicks
human: you don’t are looking to consider beaten of frustrated
made up our minds: you must succeed

Step-by-Step recommendation to save lots of Hours of Time and never-ending Frustration
By the time you’re comprehensive this booklet could have helped you:

manage a WordPress web publication… with none technical know-how.
behavior special key-phrase examine… no matter if you’ve by no means performed it before.
comprehend your on-line pageant… no matter if they’re round the corner, or at the subsequent continent.
construct a powerful social media footprint… whether you don’t understand the very first thing approximately discovering “followers.”
Set a profitable company running a blog process… it doesn't matter what your product or market.

What’s during this eBook?
Over 12 easy, sensible chapters, Mark distils his event as a bricks-and-mortar enterprise proprietor who equipped his clients utilizing uncomplicated, low in cost on-line methods.

Defining running a blog and the way it's going to gain your business
Defining your goals
Getting begun with blogging
settling on and registering a website name
fitting WordPress
Intro to WordPress plugins
constructing a content material approach and editorial calendar
constructing content material principles and scuffling with running a blog frustration
Publishing your first weblog post
discovering readers and site visitors in your blog
Optimizing Flickr and YouTube to your blog’s on-line presence
growing your social media footprint and measuring your running a blog ROI

A sensible advisor to accomplish Your targets – it doesn't matter what your business
Practical projects on the finish of every bankruptcy allow you to enforce Mark’s mentoring in a manner that matches what you are promoting, and your customers.

Because this book is written in a realistic, step-by-step means. You’ll be running a blog sooner than you recognize it and what you are promoting will be:

achieving the perfect people
development your consumer base
starting to be your brand
constructing profile and impact inside your industry

Blogs point the enjoying box and aid you play with extra tested opponents on your – however the key's to begin.

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Extra info for ProBlogger’s Guide to Blogging for Your Business

Example text

Com/cPanel in HostGator; if you’ve chosen a different host, it should be possible to readily identify the equivalent. If this presents difficulties, check the setup emails you’ll likely have received from your web host. Once in the cPanel admin area, scroll down to the Software/Services heading and click on the smiley Fantastico De Luxe icon (note that your chosen web host might use Softaculous or another install script). This will take you to the page with the WordPress installer. 40 Chapter 5 – Installing WordPress Now, in the left-hand menu of the Fantastico page, under Blogs, you’ll find the WordPress install link to click on.

Your blog is going to hum online smoother than a peanut butter shake. If you need a break, now is a good time to take one. Creating pages If you’ve spent any time looking at websites or blogs, you may have noticed that most sites have pages with relevant information to help you get acquainted with them or to contact them. Typical pages that you might see include the About page and the Contact Us page. When it comes to your own blog, WordPress makes it almost effortless for you to create such pages.

However, with the pretty and SEO-friendly permalink structure, you get a web address for your blog posts, pages, and categories that can include descriptive keywords. Consider http://culebrablog. com/2009/02/20/culebra-youtube-video—if I asked you to hazard a guess as to what this blog post might be about, you could at least tell me that it’s probably a video of Culebra. Being able to discern this much at a glance is good for both human readers and search engines. 44 Chapter 5 – Installing WordPress Thanks to WordPress, it’s very easy to opt for the generation of pretty permalinks.

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ProBlogger’s Guide to Blogging for Your Business by Mark Hayward

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